Fast accurate work at a fair price.

Online Programming

Since 2006, we've successfully programmed hundreds of projects. Employing industry-leading software, the web opinion delivers your data in any format needed. Meticulous coding, cross tabs, tables and translation services make us a trusted one-stop shop.  And for your ease, we can seamlessly handle respondent incentive fulfillment for online and phone surveys.

Panel Sourcing

You don’t have to manage it – we got you! Long-term relationships with online sample providers means you can trust you'll receive high-quality data. It’s not enough to simply have the right panel sample. You must have enough of it to ensure success. We’ve spent years testing, rejecting and building loyal relationships with the world’s most reputable panel companies.  These partners possess the flexibility and troubleshooting expertise we expect, serving as consistent, reliable, high-quality back-up to ensure that every project stays on the right track. What’s more, our flexible processes deliver a consistent experience whether we provide the sample, use your email database, work with your preferred sample provider or any combination of the three.

Telephone Interviewing

the web opinion's leadership grew up in research call centers. Our deep knowledge base means we know how projects should be handled. From managing thousands of business and consumer phone studies to administering dual-methodology surveys (online and telephone in one), there is no challenge we cannot solve, easily.


We keep our word.

Our entire team works with integrity, making promises we can keep.


We hop to it.

An exhaustive bank of knowledge means we're flexible and pro-active.


We fill your gaps.

Extend your research team with trusted industry veterans.

"Having worked with Bobbie Kirkland for the past 5 years or so – I can sincerely say she is a great partner.  She sources sample for hard to reach targets – both in the Consumer and B2B space, in a timely and cost efficient manner.  Be it simple or complex programming, I can rest assured that I will receive high quality work in the timeframe promised.  It makes my job easier and, importantly, assures a great respondent experience.  For these reasons, I actually seek out opportunities to have Bobbie work on my studies."


Customer Experience leading global market research firm

"Working with the web opinion these past several years has been delightful.  Bobbie is accurate, fast and best of all flexible!  Pricing, programming, hosting – all are the best I’ve found in my 30+ years of custom marketing research experience. On the odd occasion that clients require that we use their preferred vendor, I cringe knowing I won’t get the same level of professionalism as I find with the web opinion."

Marianne Griffin


 "RVA Market Research and Consulting has worked with the web opinion for our online programming and hosting needs over the past ten years.  Owner Bobbie Kirkland is very service oriented in terms of meeting target dates, coordinating with panel and multi-mode partners, and quickly solving rare or unforeseen problems. We have found the web opinion to be very proficient when complex programming or surveying methods are required.  RVA considers the web opinion a valued partner in our work to provide excellent market research services to a variety of clients." 

Michael Render


"Lisa is fabulous - she is an old school, classically trained and highly experienced marketing research professional. She is conscientious, responsive, reliable, and a joy to work with. I cannot offer a stronger recommendation than that I give for Lisa Joseph." 

Harry Hiner 

Hiner & Partners, Inc

"Working with the web opinion makes my job much easier.  I can always count on programming that's clean and easy to review, and they are very responsive to last-minute requests."

Neal Chambliss

Phoenix Marketing International

"We have been working with Lisa for many years. She is consistently responsive, timely, and pro-active. When challenging projects present themselves, she always takes the time to talk and help think things through. I can always count on her to oversee projects with expert skills and wholeheartedly recommend Lisa to anyone considering working with her."

Theo Culbertson

RCM, Inc

Our Story


the web opinion’s founder, Bobbie Kirkland, got the market research bug while working as a phone room manager straight out of college. From there, she moved up the ladder: project management, programmer, operations, facility manager, Director, VP of Programming/Internet Studies and even did a stint as President of the MRA Southwest Chapter. 

In 2006, Bobbie opened the web opinion to do what she did best: offer higher quality online data collection at a more cost-effective price. Today, almost all of her clients are repeat ones, many with her since year one. They rely on the expertise she and her team pour into every project, every time. Whether you are experienced at project management or are new to the field, the web opinion ensures accurate, fast results so you always achieve success.


Our Philosophy

Our depth of market research experience is full-service: from interviewer to supervisor, programmer to project director, and leadership level for operations, client services and more. This means that there isn’t a project we haven’t seen, and a solution that we haven’t administered (with style, to boot!). It is our pleasure to roll up our sleeves and dive in, no matter if the challenge isn’t related to our job at all. Let’s just say we aim to please. At the web opinion, we know the success of your job is a direct reflection of how well we do. The more effective we are, the happier your clients are. In short? You look good, and so do we.

Contact Us

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the web opinion

PO Box 3066, Bartlesville, OK 74006

(918) 860-5045 (p) Bobbie Kirkland, CEO/Owner (918) 766-3686 (c) Lisa Joseph, Director of Research (918) 231-0439 (c)